Retail Traffic Counter

Businesses rely on accurate data to determine successful advertising, staffing and operational choices. With a Traf-Sys people counting system, you can collect data confidently. Our retail traffic counters help business owners understand foot traffic through advanced monitoring systems. Traf-Sys counters are accurate and discrete to bring your store into the future of business.

Every counting system addresses unique business needs. Our retail traffic counters collect information about your foot traffic using any of these three kinds of technology.

Infrared people counters project an infrared beam across the entrance. The traffic count increases when someone steps over the sensor.

These systems are often best for monitoring traffic in small entrances. With an infrared people counting system, you can rely on accurate data from unnoticeable, motion-sensor equipment. Retail store owners find these counters easy to install and configure in their space.

Certain people counting systems use image processing, which relies on a visual feed of the space. Video people counters install above the entrance door for automatic shopper detection. The camera can accommodate large areas within the store and even detect the direction of travel. Some image processing systems use 3-D technology to distinguish between adults, children and objects.

A similar alternative to video processing is a thermal people counter, which relies on heat detection. These thermal cameras adjust automatically to environmental changes and determine foot traffic by heat mapping.

Time of flight people counters use an advanced form of infrared light monitoring. Pulses of infrared light bounce off surfaces — or people — in the area and reflect an accurate count to the sensor. These systems are some of the most advanced in the industry, with extreme precision regardless of your store’s light levels. Many business owners use these people counters to optimize their store layout.

The perfect people counter for your business depends on your layout, budget and goals. Contact Traf-Sys to determine the appropriate retail traffic counter for you!